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Black Planners of Los Angeles (BPLA) – The Urbanist
“The Urbanist: Black Gamechangers Reshaping Los Angeles” is an awareness campaign developed by ATTAIN Design and Marketing Communications for the Los Angeles Black Planners Association to broaden the definition of what it means to be an urbanist. The campaign honors African American leaders whose vision, advocacy, and creativity have shaped the city’s physical and cultural landscape—recognizing impact beyond formal titles and elevating community-centered leadership that ofte

Kelcey Newman
Jan 221 min read


Divas Simply Singing
For 35 years, DIVAS Simply Singing! Raising Health Awareness has stood at the intersection of music, memory, and advocacy—using performance as a way to confront urgent health issues impacting marginalized communities. Founded by Emmy Award–winning actress and activist Sheryl Lee Ralph through The DIVA Foundation, the event was born from personal loss during the height of the HIV/AIDS epidemic. What began as an intimate act of remembrance grew into one of Los Angeles’ most en

Kelcey Newman
Jan 221 min read


Leimert Park Village × METRO (K Line)
Rooted in the African proverb, “If you want to go fast, go alone. If you want to go far, go together,” this initiative reframed Leimert Park Village as more than a transit stop. With the arrival of the Los Angeles Metropolitan Transportation Authority K Line, the moment called for a brand identity that honored Leimert Park’s legacy as a global center of Black art, commerce, and consciousness—while signaling its emergence on a broader civic stage. In partnership with Marc Bro

Kelcey Newman
Jan 221 min read


2025 DesignCare Gala
For more than a decade, ATTAIN Design and Marketing Communications has served as Agency of Record for the HollyRod Foundation, providing sustained creative leadership across DesignCare and the foundation’s broader communications ecosystem. That continuity has allowed the gala to evolve with intention—holding onto credibility and trust while embracing fresh, contemporary expression. The work remains deeply aligned with HollyRod’s mission to support families affected by autism

Kelcey Newman
Jan 201 min read


Soulful Remedy
Soulful Remedy began as a response to a moment many people were feeling but rarely naming. Emotional fatigue. Constant noise. The need for something softer and more grounding. The experience was imagined as a place where live music could slow the room down, where storytelling, wellness, and community could exist together without urgency. It was never meant to be just another concert. It was meant to feel like care. A reminder that music can still heal, still hold us, and stil

Kelcey Newman
Jan 202 min read


Building Clean Green Community Bridges
Building Clean Green Community Bridges was created to expand equitable access to clean energy knowledge and sustainable business practices for Black entrepreneurs across Ventura County. Developed by CCMERA with support from Clean Power Alliance member agencies, the initiative reframed environmental responsibility as a pathway to economic resilience, leadership, and long-term community strength—not a barrier to participation or growth. ATTAIN Design and Marketing Communication

Kelcey Newman
Jan 201 min read


Benjamin Franklin High School
In 2025, Benjamin Franklin Senior High School partnered with ATTAIN Design and Marketing Communications for a focused photography and video engagement aimed at capturing the real rhythm of campus life. The goal was simple and intentional: document the students, educators, and learning environments that define Franklin day to day, while honoring the school’s deep roots in the Highland Park community. The work centered on presenting an honest reflection of pride, access, and o

Kelcey Newman
Jan 181 min read


Better Brothers LA – Truth Awards
For the 11th Annual Truth Awards, ATTAIN Design and Marketing Communications brought a decade-long creative partnership into full focus. As Better Brothers LA’s agency of record for the past ten years, ATTAIN has helped shape how the Truth Awards looks, feels, and lives beyond the room—building a platform rooted in care, pride, and cultural responsibility. The 2025 gala at the Beverly Hilton marked more than another milestone year. It reflected ten years of trust, shared visi

Kelcey Newman
Jan 152 min read


PAFF 2025: Dreaming Beyond
Rooted in African and Indigenous traditions where dreams are understood as pathways to insight and possibility, PAFF 2025: Dreaming Beyond framed imagination as an active force for cultural expression and transformation. Presented by the Pan African Film and Arts Festival , the theme invited filmmakers and audiences to move beyond fear and limitation, embracing storytelling as a vehicle for vision, courage, and expansion. More than a creative direction, Dreaming Beyond refl

Kelcey Newman
Jan 151 min read
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