2025 DesignCare Gala

For more than a decade, ATTAIN Design and Marketing Communications has served as Agency of Record for the HollyRod Foundation, providing sustained creative leadership across DesignCare and the foundation’s broader communications ecosystem. That continuity has allowed the gala to evolve with intention—holding onto credibility and trust while embracing fresh, contemporary expression. The work remains deeply aligned with HollyRod’s mission to support families affected by autism and Parkinson’s disease, ensuring the experience feels purposeful, not performative.

DesignCare 2025 was anchored by the theme REDEFINE THE POSSIBILITIES, positioning the gala as more than a fundraising event. Inspired by the Aurora Borealis, the creative direction used radiant gradients of emerald, violet, blue, and rose to symbolize transformation and expanded horizons. ATTAIN translated this vision into a cohesive brand system across every touchpoint, from VIP invitations and event programs to environmental signage, auction materials, and digital media. Experiential graphics guided guests through the evening—from red carpet arrival to the main program—creating a seamless journey rooted in connection, movement, and possibility.

The evening honored leaders whose work reflects HollyRod’s values, including Don Cheadle and Bridgid Coulter, recipients of the Clarence & Jacqueline Avant HollyRod Humanitarian Award, and Faith Evans, recognized with the HollyRod Champion Award for her advocacy and nonprofit leadership. A fashion presentation by Frederick Andersonadded a signature DesignCare moment that blended style with storytelling. DesignCare 2025 exceeded fundraising goals, strengthened sponsor engagement, and elevated media visibility—standing as a reflection of what long-term creative stewardship can achieve when vision, trust, and purpose stay aligned.