Building Clean Green Community Bridges
- Kelcey Newman

- Jan 20
- 1 min read

Building Clean Green Community Bridges was created to expand equitable access to clean energy knowledge and sustainable business practices for Black entrepreneurs across Ventura County. Developed by CCMERA with support from Clean Power Alliance member agencies, the initiative reframed environmental responsibility as a pathway to economic resilience, leadership, and long-term community strength—not a barrier to participation or growth.


ATTAIN Design and Marketing Communications was engaged to translate this mission into a clear, trusted communications framework. The work required more than visual polish. It called for clarity, cultural awareness, and a system designed to meet people w
here they are while pointing toward practical, attainable action. ATTAIN developed a unified brand identity that anchored the initiative across digital, print, and live engagement environments, ensuring consistency without sacrificing approachability.
Deliverables included logo design, key art templates, branded presentations, and promotional materials supporting webinars, community workshops, radio programming, and a monthly web series spotlighting local changemakers in clean energy and sustainability. Flyers, e-invitations, website graphics, social media content, and informational assets were designed to work together across platforms and audiences. Over a five-month period, ATTAIN also provided ongoing digital marketing and content support to sustain participation—elevating local voices, sharing practical guidance, and reinforcing clean energy as both accessible and community-driven.




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