“Train LA” was a 6-week training revolution to position Nike as the leading voice and fitness brand in Los Angeles. Nike’s campaign objective was to transform the “City of Angeles” into the “City of Athletes” and inspire a new culture of training fueled with premium workout experiences; lead by the city’s most elite sports trainers, athletes, and coaches.

 

Nike engaged ATTAIN+ to build the overarching brand design and messaging that would lead the activation’s momentum. Our project responsibilities included: typographic layouts of the campaign’s marketing images, style guidelines, retail and training environments; in addition to photo art direction, copywriting, production management, and digital support to the communications plan.